Start Digital Marketing Now

Reduce Cost, Time and Resources by 60%

• Minimal resources time and cost required
• Get going immediately without the hassle
• Launch powerful automated campaigns

• No commissioning and training costs
• No need to source software
• Boost sales

Start Digital Marketing Now

Reduce Cost, Time and Resources by 60%

• Minimal resources time and cost required
• Get going immediately without the hassle
• Launch powerful automated campaigns
• No commissioning and training costs
• No need to source software
• Boost sales

Digital Marketing

Digital Marketing

We developed an email marketing system to automate email marketing processes to cut back on resource time and cost. We can save your company approximately 60% in resource time, and further reduced your marketing and sales cycle times significantly. The system uses bots, automates manual processes and integrates with CRM software packages. The how is explained further under salient features.

There are other cost and time saving benefits. By offering businesses immediate access to digital marketing; the time and cost to procure marketing software, implementing it, appointing and / or training staff is minimised. Reducing time and cost to increase sales is a survival elixir.

    Salient features and services discussed below explain how elements of the sales process are automated and shortened, whilst reducing resources by 60% as in our case.

        • The GII marketing system uses client CRM data, it also serves as a lead generator. Leads generated are filtered and categorised into Geo specific, company specific and people specific targets.
        • The system provides for the basic automating, sending and tracking of processes.
        • More advance methods are provided using a facility where various email campaign types / methods can be created. This enables specific sales marketing objectives to be achieved. Different methods and processes can be created to educate and progress the sales cycle. As an example surveys are automated to establish needs, this serves in targeting the need with the appropriate product/ service or solution. It also helps to develop relationships. Understanding needs and then providing solutions improves effectiveness.
        • The email campaign type is designed to encourage recipients to complete the email campaign process (using an automated 7 cycle messaging strategy and method) to educate, and encourage the recipient to a stage where they are sufficiently interested and click on a link to advance the sales process further.
        • The link connects to an interactive landing page to advance the sales process to:
          • Advance understanding and education of products, services and solutions by providing additional information i.e. short educational videos, demonstrations, PP slides etc.
          • Speed up the sales cycle and progress it as far as possible.
          • Encouraging visitors to request more information and enter details.
          • Submit RFQ’s or place orders.
          • Provide information where at least, qualified leads are obtained.
          • Automate the manual processes to save time and cost.
        • The system tracks and manages recipient activities, building a score based off weighted activity values. In instances where no interaction on a landing page occurs, sales staff receive reports where they can focus on recipients who’s levels of interest (indicated through their activity score) returns the highest score.
        • Reports on recipient click activity are generated automatically for further analyses.

    Other services that we can assist businesses with.

          • Advisory services for all of the above.
          • How to develop campaigns to achieve specific outcomes.
          • Creating and setting up the campaign and initiating it.
          • Content creation (Graphics creation including video production and 3D animation).
          • Compiling market messaging.
          • Development of interactive landing pages and websites.

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