Millennials (born after 1980) are expected to constitute half of the global workforce by 2020 (PwC, 2011).
Studies show that most learners belonging to the millennial group have short attention spans and tend to multitask.
Bite-sized learning is perfectly suited to this segment and many firms are now delivering training content in the form of information nuggets.
Mushrooming demand for mobile learning
The global mobile learning market is likely to touch $12.2 billion by 2017, registering a staggering compound annual growth rate of 18.2% for the period 2012 to 2017 (Ambient Insight, 2013).
The rapid growth of has resulted in a huge increase in the number of firms using bite-sized (coherent concepts) learning programs.
Being avid multi-taskers, employees tend to access learning content using their mobile phones whilst travelling or in between meetings, as they find it hard to focus on lengthy online modules. They often perceive these online modules as a waste of precious time.
With on-demand learning (ODL) travellers, deadline chasers and meeting goers gain access to knowledge-based content in real time, anywhere and at anytime. This also applies to a workforce who is very active on remote sites.